The phenomenal success of the American television show The Love Boat, produced from 1977 to 1986, was also pivotal in reshaping the American public’s picture of cruising and reworking it right into a specialized market with broad attraction and widespread household recognition. No longer did the Blue Ribband—the award given to the quickest ocean liner to cross the Atlantic through the early to mid-1900s—reverberate with customers. Floating resorts like The Love Boat and cruising for enjoyable and entertainment did.
Launched in 1969 and often refitted and refurbished to mirror changing tastes, this ship continues to make transatlantic voyages and around-the-world …


